Quality Mart
I was tasked with creating a cohesive window design for Quality Mart that complemented the latest in-store remodels and new in-store brand, Fresh Route. Each store has its own personality such as different shapes, layouts, and different product inventory. That uniqueness made this project both a challenge and a creative opportunity.
Throughout the process, I visited stores across North Carolina, measured every set of windows by hand, and had the chance to chat with employees along the way. It was such a rewarding experience from start to finish.
The goal was to design something versatile enough to fit every location and enhance curb appeal. More than anything, I wanted to emphasize community, because at the heart of every neighborhood, there’s that one spot where people fuel up, grab a coffee, and connect. For so many, that’s Quality Mart.
I am currently in the middle of leading a rebrand for Quality Mart. Check back soon for the reveal of the new look and feel.
Deliverables:
Print Design
Email Design
Quality Perks Email Designs
Quality Oil Company owns three convenience store chains, Quality Mart, GOGAS, and Quality Plus. All three stores share a loyalty program called Quality Perks. Below are the new and improved email designs for Quality Perks design through Illustrator and Paytronix. Prior to the redesign, the email were inconsistent in treatment of color, graphics, and typography. They now have a consistent and recognizable look that better reflects the Quality Perks app and overall branding.
Basic Loyalty Program Emails
Come Back Campaign Emails
