Quality Mart
I was tasked with creating a cohesive window design for Quality Mart that complemented the latest in-store remodels and new in-store brand, Fresh Route. Quality Mart is a convenience store chain operated by Quality Oil Company, with locations across North Carolina, Tennessee, and Virginia. Each store has its own personality such as different shapes, layouts, and different product inventory. That uniqueness made this project both a challenge and a creative opportunity.
Throughout the process, I visited stores across North Carolina, measured every set of windows by hand, and had the chance to chat with employees along the way. It was such a rewarding experience from start to finish.
The goal was to design something versatile enough to fit every location and enhance curb appeal. More than anything, I wanted to emphasize community, because at the heart of every neighborhood, there’s that one spot where people fuel up, grab a coffee, and connect. For so many, that’s Quality Mart.
Please Note - I am currently in the middle of leading a rebrand for Quality Mart. Check back soon for the process and reveal of the new look and feel.
Deliverables:
Window Design
Email Design
Logo Design
Motion Graphics
Branding & Identity
Quality Perks Email Designs
Quality Oil Company owns three convenience store chains, Quality Mart, GOGAS, and Quality Plus. All three stores share a loyalty program called Quality Perks. Below are the new and improved emails for Quality Perks, designed through Illustrator and Paytronix. Prior to the redesign, the emails were inconsistent in treatment of color, graphics, and typography. They now have a consistent and recognizable look that better reflects the Quality Perks app and overall branding.
Basic Loyalty Program Emails
Come Back Campaign Emails With Custom Gif Headers
